Some real estate agents are convinced that open houses are a complete waste of time. They make weekends unschedulable, everyone who shows up is represented already anyway, and open houses don’t really sell the house. And let’s not forget to address the real elephant in the room – that open houses attract buyer leads. In […]
Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]
Of course you have a buyer! It seems about everyone has a buyer these days who is searching diligently for a property. Often these buyers have missed out at least a couple of times in a multiple offer situation, are disappointed, deflated, and the agent has provided a glimmer of hope that they might be […]
Q: “Denise, I am really working hard to create a new-and-improved new listing checklist like you recommended. I have been doing it from my head for so long it is good to get it down on paper and this has me realizing there is a LOT more I can delegate! But I have a question […]
Q: “Denise, I have been sitting on this letter draft that you wrote but I haven’t sent it out. I am concerned about someone challenging me on the future impact to real estate. I feel like I need answers that I don’t have.” A: Because none of us have a crystal ball, none of us […]
Q: “Denise, in an effort to drum up business, I want to start sending letters about how inventory is low, prices are up, and now is a great time to sell. However, I feel like everyone is sending the same message. How do I stand out?” A: Great question! You can stand out in two […]
Posted in Ask Denise 
Tags: farming, letters, market statistics, real estate statistics, stand out, statistics, writing newsletters 
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Q: Denise, I live in an area that is experiencing some high turnover and every agent is sending out the same just listed card (because they are all with the same company). I have a few listings coming up, but I want to send something different to share the listing news with the neighbors. What […]
Q: Denise, what is an easy system I can incorporate into my listing process to get the word out to the neighborhood about my listings? I find that I am reinventing the wheel each time. Sometimes I do a just listed card. Other times I do an open house invitation. I just want something I […]
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