If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week’s article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: branding, Branding & Design, budget, Denise Lones, Lead Generation, Market, niche, Real Estate, resources, zebra report 
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Q: Denise, I am so close to meeting my income goal for the year. Yeah! However, I think I need another two transactions in the hopper to close by 12/31 to really make it. What do you suggest? A: If this were me, there are three sure-fire things I would plan on doing to make […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training Tags: ask denise, CAE, client appreciation event, Club Zebra, database, goal, income, Lead Generation, mailings, year-end No Comments » Q: Denise, I took a look at my time, and was surprised to see that I may be wasting a lot of time chasing online leads that don’t go anywhere. But I am afraid to get rid of my online lead generation system. I am spending hundreds on this every month. What do you recommend? […]
Q: Denise, I am going to do the Annual Client Reviews for my clients. Thank you for the great idea! But I also want to take care of my farming database. What do you suggest? A: Great question and good job on thinking about what you can do for your farm! As an agent, I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents Tags: ACR, annual client review, annual neighborhood review, ask denise, building a geographical farm, database, farm, farming, geo farm, Lead Generation No Comments » Q: Denise I am thinking of signing up for an online lead service that promises me 100 leads per month, how could I lose with that? A: Whoooaaaa! Don’t get out your credit card too fast! Not all agents are suited for online lead generation. You have to be able to convert people from strangers […]
Yesterday in our EVOLVE meeting, we were discussing the much-debated advice of asking for referrals. Many real estate trainers, speakers, and “gurus” preach the same gospel: “If you want referrals, you better ask for them.” I say just the opposite. All the gurus that tell you to ask for referrals after every sale are missing […]
Q: Denise, why do so many real estate agents struggle to increase their gross commission income from year to year? A: That is a fantastic question and one that I feel very strongly about. There are two sides to any real estate agent’s business: the lead generation side and the post-closing client care side. Many […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents Tags: ask denise, Business, client care, commission, Follow-up, gross commission income, income, Lead Generation, leads, post-closing, Real Estate, systems No Comments » Q: Denise, my business has slowed down since the spring and I want to make sure I have a full pipeline for the fall. I have always utilized an aggressive expired listing campaign in the past to get “now” business, but it seems that with the market surge, there are not too many expired listings […]
We just passed the 2013 mid-year mark. Have you taken a look at your 2013 goals to make sure you are halfway towards completing them? If you are like many agents who have been caught up in the harried pace of the recovered and hot market, you may not even know where that goal worksheet […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Branding & Design, Business, class, Coaching, goals, Lead Generation, Real Estate, real estate goals, safari, systems, tools, zebra report No Comments » Q: Denise, I want to send a mailer to everyone in my church, but the mailing list is protected. How do I let everyone know I am in real estate? A: This is a great question! If you have been toying with the idea of being more visible as a real estate agent in front […]
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