Lead Generation | The Zebra Blog

Posts Tagged ‘Lead Generation’

Ask Denise: Business or Personal Facebook Page?

Q:  Denise, I have a Facebook business page that I made a while ago, but I haven’t been posting to it regularly at all. I only have about 15 people who have liked the page anyway. I do have about 400 friends which include both friends and family, but also past clients. Should I continue […]

Ask Denise: Struggling for Listings

Q: “Denise, I am in one of those severe inventory shortage areas and I am seeing agents all around me thriving and getting listings while I am struggling. I am very frustrated. I usually generate leads by holding open houses, but there are no open houses to be had. What should I do?”

Ask Denise: Connecting with Database

Denise Lones

Q:  Denise, I need a better way to connect with my database. I don’t want to do a client appreciation event but I think I should try to connect in person. How do I reach out without making it look like I am fishing for referrals? A:  Easy – don’t fish for referrals! It makes […]

Ask Denise: Geographical Farming

Denise Lones

Q:  Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A:  Hands down, geographical farming is a reliable, long-term […]

Ask Denise: Starting the New Year Right

Denise Lones

Q:  “Denise, it is the second week of the year and I feel like things should be moving for me already! What should I do?” A: First of all, relax. It is the 8th. People are just getting back to their routines and if you have some folks who are in your pipeline that aren’t […]

Ask Denise: Learning My Market

Denise Lones

Q:  Denise, last week you had a question on how a new agent can get leads fast. But I want to really understand my market. How can a new agent learn their market really quickly? A:  The most important thing you can do is to preview your area by looking at every listing in a […]

Ask Denise: Immediate Leads

Denise Lones

Q:  Denise, I am a new agent, so I need to get leads right away and get some closings. I just changed careers. In my last career I was an insurance salesperson. What do you recommend to get business immediately? A:  While there are a myriad of ways to get new clients, I have two […]

The Secrets to Targeting a Geographical Farm

target neighborhood

Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]

The Lead Generation Triangle

Lead Gen Triangle

Whenever agents ask me what the best kind of lead generation method is I have to answer with the same two words every time … it depends. Great lead generation depends on so many factors and it has to match your personality, your skill level and your interest level. If you have no interest in […]

Ask Denise: Soccer Team Niche

Denise Lones

Q:  Denise, I read your Zebra Report last week on niche marketing. I think I would like to focus on my kid’s soccer team and work with their parents. How do I make the jump from “Jessie’s Mom” to “Real Estate Agent”? A:  This is a fantastic idea and one that has been very successful […]

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