Several weeks ago, I introduced the idea of The Tipping Point – that moment in time when it becomes more advantageous for a seller to sell than to stay in his or her home. In areas where markets have inventory shortages, making more homeowners aware that their tipping point may be near is critical for […]
I have been talking about the power of video in a real estate agent’s business for years. However, it seems that the nervousness most real estate agents feel about being seen on video or the unknowns of the production side holds them back. Whatever has kept you from fully utilizing video in your business has […]
Her name is Matilyn (I call her Mati or Monkey) and she is one of my daughter’s best friends. After years of her spending time in my home and at horse shows together she has become my friend too. In fact, my daughter jokes that when Mati comes to visit, she is really coming to […]
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don’t even know they want to sell until someone informs them of the benefits of selling. For example, imagine a seller is at home and they retrieve their mail and find a […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Zebra Reports 
Tags: assessment, Branding & Design, Denise Lones, home worth, Lead Generation, letter, mail, Real Estate, real estate marketing, sell, Seller, tipping point, zebra report 
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This week’s design spotlight features one of our MASTERY branding clients, Anne Morisseau. Anne came to us looking for a dynamic brand that would set her apart and help launch her real estate career. She desired an elegant, classic brand with a feeling of timeless luxury and a strong professional foundation. As a nod to […]
Q: Denise, as per your request, I am currently going through my 2015 numbers and comparing the number of buyer solds versus the number of listings sold. I was stunned to learn that I had waaaaay more buyers than sellers. Holy cow, no wonder I am so tired! It is clear that in order to […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, Branding & Design, Buyers, expired listings, farming, geo farming, geographical farming, Lead Generation, listings, Sellers 2 Comments » Q: Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A: My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]
It is essential that real estate agents pay particular attention to where their business is coming from. If you are an agent who has been in the business five years or longer and you have taken care of your past clients, then you should have a good chunk of business from repeat clients and past […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: ACR, annual client review, Branding & Design, Denise Lones, Lead Generation, mailings, past client referrals, past clients, referrals, relationships, repeat clients, zebra report 2 Comments » Q: Denise, my business is quiet for the first time in months and I welcome the break. I am on track to have a great year and have a lot of clients who will be ready to move forward in a month or so. I want to take the next few weeks and, in addition […]
I have worked with literally dozens of agents who have tried to get their lead online. Most of them have signed up for an online lead generation system of some kind. These online lead generation systems make a lot of promises but do they deliver on those promises? I know you have all seen the […]
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