If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]
Posts Tagged ‘Lead Generation’
Motivating Sellers – Opportunity Sellers vs Life-Change Sellers
Automate Your Business for the Holidays
Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” While it’s a good idea to plan next year, it […]
Ask Denise: Planning My Exit Strategy
Q: “Denise, I am five years away from retirement and I am trying to decide how much I want to ramp up my business before retiring. I am on track for a comfortable retirement, so I don’t need to ramp up for the money, but I do think I need to go out with a […]
Ask Denise: Keeping a Fresh Pace
Q: “Denise, I know I am not the only one having a weird year. Spring is usually my busiest time and while I am lucky to have had a steady stream of transactions, due to COVID, overall my production is down. I am not concerned about the financial side because I have some other transactions […]
Ask Denise: Niche Mailing Campaign
Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last […]
Ask Denise: Prep for 2020
Q: “Denise, I am looking forward to it being quiet for the next couple of weeks in my business. I will be doing some fun things with my family, but do you have any suggestions of how I can put a couple of days of quiet time to good use?” A: I certainly do! In […]
Listen, You Don’t Need that Stuff!
There isn’t a week that goes by that I am not asked about my opinion about a new bright shiny tool, CRM program, app, system or new lead generation that promises to revolutionize the way an agent does business. There are promises of increased income and solutions to every pain point an agent might have. […]
Ask Denise: “I have a Buyer” Letter Campaign
Q: “Denise, I have buyers who missed out on buying a property a few months ago (multiple offer situation). They are specific in the building they want to buy in. When they first missed out a few months ago, I sent a letter to the homeowners indicating that I had a bona fide buyer. But […]
Lead Generation: Does it Cost You Time? Money? Or Time AND Money?
Many of you know the story of my importing 10,000 teddy bears after I went on a trip to Seoul Korea with a flight attendant friend of mine. This was many years ago prior to me starting my real estate career and what I learned from this experience changed me for the better forever. I […]