Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part of my past client campaign. If I send […]
Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. […]
Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this farm area for a year! I have had one or two calls, but should I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up 
Tags: agent marketing, agent territory, building a geographical farm, Communication, farm, farm area, farming, geo farm, geo farming, geofarming, geographical farm, geographical farming, lead generation for real estate agents, neighborhood, neighborhoods, sharing 
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Today’s potential clients are tomorrow’s commission dollars. If you don’t have a system to stay top-of-mind with them who knows who they might actually wind up buying or selling their next home with? What if you had a system that didn’t just keep track of who told you they were interested in buying or selling in […]
Make no mistake. Real estate is a business of making connections. If you are making connections online (and are successfully converting connections into commissions), great! Maybe you connect best in person – one client at a time, one relationship at a time. That works too! Lately, all the buzz is around social media. It’s been […]
Q: Last week you mentioned doing the things no other agents want to do. What is the one thing you think agents won’t do that actually will work and generate some money for me? A: There are actually a number of things, and I mentioned them in my article. All of these methods of lead […]
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