Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]
Lately I have been working with a lot of numbers and I have been reminded of their power. While numbers themselves are non-emotional, often they bring up a lot of emotion and therefore, are sometimes avoided. Anyone who has ever not opened their credit card statement or avoided revisiting their commission statements knows exactly what […]
Q: “Denise, I have been getting some responses from my farm area and have even had a few closed sales. I am thinking of expanding to a larger area. What do you think?” I think that is a great idea! Of course, check to make sure the expanded area has a good turnover rate (about […]
Q: Denise, as per your request, I am currently going through my 2015 numbers and comparing the number of buyer solds versus the number of listings sold. I was stunned to learn that I had waaaaay more buyers than sellers. Holy cow, no wonder I am so tired! It is clear that in order to […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents 
Tags: ask denise, Branding & Design, Buyers, expired listings, farming, geo farming, geographical farming, Lead Generation, listings, Sellers 
2 Comments » Q: Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A: Congratulations! I am so proud of […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Tools and Systems for Real Estate Agents Tags: agent marketing, ask denise, Branding & Design, farm, farming, Follow-up, geographical farming, Listing presentation, Pricing, Real Estate, Sellers No Comments » Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]
Q: Denise, I am trying to focus on action rather than results, but it is hard! I have been mailing very strong content to my farm area for six months. However, my phone has not rung once! I am concerned about continuing to pour money into this. What do you recommend – stopping the farm […]
Q: Denise, I took a look at my time, and was surprised to see that I may be wasting a lot of time chasing online leads that don’t go anywhere. But I am afraid to get rid of my online lead generation system. I am spending hundreds on this every month. What do you recommend? […]
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That would include statistics on the marketplace, articles about community events, and more. And if you really want to make an impact (the […]
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