Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports 
Tags: article mailers, branded mailer, branding, Branding & Design, client articles, client content, client mailer, database mailer, farm mailer, farming mailer, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, mail marketing, mailing, mailing campaign, sphere mailer 
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Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »
Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]
Q: “Denise I know you are not a fan of generic mailers, but if I didn’t send out something generic, I would never send something out. I just never seem to have the time! So I’ll bite – what do you suggest?” A: You don’t need to spend a lot of time to create meaningful […]
Q: “Denise, I have been mailing to my database each and every month for the last few years, and have decided that since I am already doing that, it wouldn’t be that much harder to add a second mailing and send it to a neighborhood. Anything I need to look for as I choose an […]
Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this farm area for a year! I have had one or two calls, but should I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: agent marketing, agent territory, building a geographical farm, Communication, farm, farm area, farming, geo farm, geo farming, geofarming, geographical farm, geographical farming, lead generation for real estate agents, neighborhood, neighborhoods, sharing No Comments » Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]
Q: Denise, as per your request, I am currently going through my 2015 numbers and comparing the number of buyer solds versus the number of listings sold. I was stunned to learn that I had waaaaay more buyers than sellers. Holy cow, no wonder I am so tired! It is clear that in order to […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents Tags: ask denise, Branding & Design, Buyers, expired listings, farming, geo farming, geographical farming, Lead Generation, listings, Sellers 2 Comments »
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