Paul, Steve, and Kevin have taking niche marketing to the next level. They have narrowed their focus to one zoning code in one city. This may sound extreme, but their extensive experience makes them experts on bridging the gap between independent homeowners and developers. Coordinating an assemblage sale means working with multiple neighbors while getting […]
Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]
When I first started selling real estate, I sought out the expertise of a high-producing agent. I was itching to learn how he found so many transactions. His answer was simple – he simply found the transactions that no one else wanted OR he uncovered potential in niches that no one else had thought of. […]
Q: “Denise, we are getting a lot of people from out of the area moving here and while I hate giving such a substantial percentage of my commission to the relocation companies, I feel this is a market I should be catering to. Your thoughts?” A: You can certainly set yourself up to work for […]
Q: I read what you said a couple of weeks ago about having a niche market, and I’m interested in what you mean when you say that agents make the mistake of working as “generalists”. I definitely want to make more money in 2012. A: Think about any profession … doctors, for example. Do plastic […]
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