In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show […]
Posts Tagged ‘expertise’
Showcasing Your Niche Marketing Expertise at the Listing Presentation
Branding Spotlight: Annual Client Review
Are you looking at your pipeline thinking you would like some additional business come January? Perhaps the single most important follow-up and client care activity that you can do every year is the Annual Client Review. This snapshot of market activity is appreciated by clients, demonstrates your expertise and gives you several opportunities to reconnect […]
The Marketing Triangle
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]
Just Because You Can Doesn’t Mean You Should
Most real estate brokers that I know got into the business because they love helping people. They are servant people at heart and really want to take great care of their clients. However, the challenge that many brokers face is that they often find themselves between a rock and a hard place when a seller […]