One of our favorite clients recently challenged us on social media about the importance of mail and I thought it was worth addressing in a Zebra Report: “Where I am from I don’t see many people reading their mail when they have social media. When I ask if they received my letter after a week […]
Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]
There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]
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