I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits. But I’ve learned over the years that not everyone is intuitive. And […]
Perfect for an agent who wants to impart a sense of calm and serenity to their brand, “Filtered Evergreen” does just that. Green is considered a harmonious color – and one which has historically meant associated with safety and security. Many “green” (eco-friendly) agents want a brand featuring green as a color, but want to […]
Another of the brands we’ve developed for real estate agents in the Seattle area, “Community Character” draws on iconic images to help clients immediately identify that the agent specializes in Seattle real estate. In this case, the brand features three iconic images – the Pike Place Market, Mt. Rainier, and the Space Needle – to […]
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