Several weeks ago I invited Zebra Report readers to send in their current brand, and I offered to do a “before and after” event showcasing those brands. Thank you to everyone who sent in an entry. Each of you will be receiving one free month of Safari Club services. The results are in, and we’ve […]
This week I want to talk with you about branding – what it is, and why I believe so strongly in it (and why you should too!) At its core, a brand expresses the emotional or psychological relationship you have with your clients. It’s not something concrete – it’s the experience that a client can […]
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