Oh, the drama! (But this is good drama!) Dramatic types have a flair for the theatrical and are often unforgettable personalities. This is naturally reflected in their branding with image and colors that strike an emotional chord. Dramatic styles often have dark backgrounds, vibrant palettes, and memorable logos. Here are three dramatic designs:
Posted in Branding & Design, Branding Spotlight 
Tags: bold, design analysis, dramatic, personality branding, unique 
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Classic design styles are all about clean lines, simple yet harmonious design, and timeless elements combined with elegant color palettes. Often, classic designs have a traditional appearance, and as a result, they appeal to a wide range of consumers. Known and appreciated for being cordial, refined, and somewhat formal, agents with classic brands often work […]
Bold styles like to make a statement with strong or unexpected elements in their brand. Mid-century modern house? You bet! Lion-head door knocker? Check! Red tiger stripes? No problem! Bolds have no trouble making a statement – sometimes the louder the better! It can take a lot of courage and a strong personality to embrace […]
Q: Denise, what is your design style? Has your design style changed over the years? A: My primary style is “dramatic”, and my secondary style is “elegant”. And no – my style hasn’t really changed. Your design style remains fairly constant throughout your life. If you like high-contrast design as a youngster, you’ll likely be […]
Q: I liked the information you shared on design styles. How do I figure out my style? What if my style is not real estate-y? A: There is no “right” or “wrong” design style for real estate agents! Powerful, memorable brands can be created for agents in any one of the eight design styles (Artistic, […]
I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits. But I’ve learned over the years that not everyone is intuitive. And […]
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