Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
For many agents, just getting away for a few hours to invest time in their business is hard. What’s even harder is getting away for two entire days. But recently a large group of agents did just that. They took two days away and joined us for the first of our 2011 Safaris. We asked […]
: I’m a newer agent. Recently I lost a buyer because he called a listing agent whose name was on a yard sign, thinking that only that agent could help him see the house. He ended up writing a contract with her instead of me. Help! A: It is critical, when dealing with your buyers, to have […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
Let me tell you my newest story about customer service. Or in this case – the lack thereof. It began during the holidays, with my entire family at my house. My family members are hockey fanatics. They live and breathe hockey. On this particular day, there is a very important hockey match on television and […]
We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: How to Turn Floor Calls into Commission Checks What do you do when a stranger calls and you only have a moment to capture their potential future business? Learn what NOT to say and how to speak […]
We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: How to Handle Any Objection This CD will teach you how to handle objections in a way that will have you excited for the next one. Objections are a person’s way of getting more information, stalling or […]
Recently, we had a discussion at our office meeting about a new trend that we’re seeing. It’s happening more and more. And it’s detrimental to an agent’s business. The new trend is agents not answering their phone. They are simply letting calls go to voice mail rather than answering the call. We decided to test […]
Posted in Zebra Reports 
Tags: Agents, Brokers, Buyers, Client, Client Communication, Customer Service, Sellers 
2 Comments » Q: “Denise, what’s the best marketing piece you’ve ever seen?” A: A series of visual boards I created for Open Houses. I set them up inside the house. Colorful visuals highlighted everything people needed to know about the local neighborhood. There were maps, school information, and market data. Talk about a conversation starter! People would […]
We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: How to Build Your Business Using an Assistant Most Real Estate agents that need an assistant don’t get one because they are worried about training them. Perhaps you are too busy to train an assistant or […]
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