I’m excited about today’s Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I’ve received. Let’s rewind maybe ten years, and it was the Victoria’s Secret mailing campaign. They did such a phenomenal job. They were so consistent that I received something […]
Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part of my past client campaign. If I send […]
There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]
Successful Presentations Follow The Presentation Triangle Real estate professionals are constantly meeting new people and making strong first impressions. Sometimes these impressions are good and sometimes those impressions are not so good. Whether you are meeting a new potential buyer or seller or even meeting with a client to talk strategy, you must communicate your […]
Club Zebra members, October mailer content for your real estate clients and prospects reading pleasure has arrived. As always, mailer content is fully written and ready-to-send without attribution to The Lones Group. Both long and short versions are available, so we have you covered whether you are using a letter or postcard. This month we […]
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Tags: client content, Club Zebra, content, database mailer, mailer, monthly mailer 
No Comments » Yes, Club Zebra Pro members, September’s content is here. As summer winds up we bring you new content for you to use in your client mailers that is fully written and ready for you to send out, without any attribution to The Lones Group! As always, both long and short form versions are available in case […]
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]
Q: “Denise, many years ago, I created a very robust buyer package that has about 30 pages of content – a lot of detailed content. I diligently bring these to my open houses and I usually give out about five per open house. If you are doing the math, that is about 150 pages of […]
Q: Denise, do you think I really need to be blogging? I feel like I should be, but I’m not sure about it … A: Blogging is an excellent way to get your name and your ideas and opinions out there. However, if you don’t like to write and you are not consistent about it, […]
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