It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]
Posted in Zebra Reports 
Tags: balance, building a niche market, Communication, consistency, historic, neighborhood, specialize, waterfront, website 
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Hi everyone, and welcome to this week’s Zebra Report. Today I am here with one of my favorite things in the world, an incredibly special gift that I received from a very special person. This gorgeous piece of hand-crafted zebra art was given to me by a client of mine, Brian Rosso. His brother created […]
I have never spoken to an agent who says they aren’t making money and haven’t been able to figure out why. There is always a reason, a cause, an excuse and often an absence of completing critical tasks. There is also a trail of obvious facts that lead me directly to the cause, the reason, […]
Posted in Business & Finance, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: attention, Branding & Design, business building, business plan, business planning, connections, consistency, focus, mailing list, mailings, Money, money management, networking, no schedule, saying no, scheduling, self-discipline, Time Management No Comments »
Q: “Denise, as one of your coaching clients, I choose a word of the year. But this year the word I chose just isn’t resonating with me. It isn’t inspiring me the way previous words have. Any suggestions for helping me find my word?” A: Absolutely! The first step is to get in a quiet […]
Posted in Ask Denise, Motivation & Planning Tags: 2020, confidence, consistency, holding you back, mindset, systems, theme word, word theme No Comments »
“I had a bad year because of the market.” “My company didn’t support me enough.” “There’s too much competition in the area I work.” “I’m too new in the business to make a lot of money.” ENOUGH! Do you have “Excusitis”? It’s a rampant disorder in the business world, characterized by frequent and habitual use […]
Many of you know the story of my importing 10,000 teddy bears after I went on a trip to Seoul Korea with a flight attendant friend of mine. This was many years ago prior to me starting my real estate career and what I learned from this experience changed me for the better forever. I […]
I have coached many agents over the years and most of them want to know what the “secret sauce” is for success in real estate. Without any hesitate I quickly reply, “ACTION, ACTION, ACTION!!!” You can have the best vision for your business and the loftiest goals but without taking CONSISTENT ACTION in your business […]
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Posted in Zebra Reports Tags: brand, brand consistency, branding, Branding & Design, Christmas, Communication, consistency, Denise Lones, holiday, stand out, zebra report No Comments »
A: “Denise, my office is doing a business planning session in a couple of weeks which I am very excited about. I have no problem with the planning. In fact, every year I make a plan. But how close does my actual year come to my plan? That can be measured in light years. I […]
Posted in Ask Denise, Motivation & Planning Tags: 2019, business plan, business planning, consistency, goals, new year, plan, systems No Comments »
I can still clearly remember the day my daughter Alannah called me from college to tell me she had found a homeless dog. Her school was over 1000 miles away. She was living in a no-pets-allowed apartment. So this newly rescued dog would not be possible for her to keep. I knew where she was […]
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