Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security. A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable. Whether you want […]
This is the third article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Posted in Zebra Reports 
Tags: Agents, Branding & Design, Business, Client Communication, Clients, Current Market, Customer Service, Denise Lones, education, Follow-up, Open house, personal branding, professional, real estate marketing, Real Estate Products, Real Estate Training, Sellers, Selling, systems 
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Because she often works with historic homes, it was important to Sherrill that the brand we developed for her incorporated a sense of timelessness. Drawn to muted colors and natural elements, Sherrill also requested that her brand had a strong “wow” factor, coupled with a feeling of sophistication and quality. We’re happy to report that […]
A seasoned agent with many years of success under his belt, LaVerne Pike wanted to reestablish his image as a service-oriented professional. His new tagline, “It’s your move”, clearly articulates that LaVerne is client-focused. Because he was drawn to images with a curved element – coupled with strong structure – the idea of a chessboard […]
Q: Is there a particular segment of the buyer pool that makes the most sense to target in 2011? I’m thinking about going after Generation X buyers. A: While today is a great time for Gen Xer’s to buy their first home, I suggest that the target market you should really look at is the Baby […]
Posted in Ask Denise, Motivation & Planning Tags: baby boomers, Business, Buyers, Clients, generation x, Real Estate Market, The Lones Group No Comments »We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: Successful Closings Create a memorable experience for your buyers and sellers and keep them coming back for more! Learn what your clients want from you during this critical time. AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD Select a title […]
Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula? A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When […]
I want you to remember when you went to real estate school and learned how to be an agent. It might have been a long time ago; it might have been just a few weeks ago. In order to get your license you had to do some fairly grueling math. How did you do? I’ll […]
Posted in Zebra Reports Tags: Business, Clients, Current Market, Denise Lones, education, market trends, Real Estate Training, The Lones Group No Comments »We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: How to Build Your Business Using an Assistant Most Real Estate agents that need an assistant don’t get one because they are worried about training them. Perhaps you are too busy to train an assistant or […]
There’s no doubt that the past 2 years have taken a toll on agents. Some of you are worn and torn, and really tired. Some of you are exhausted. It’s been really tough. It’s been harder than it’s ever, ever been. For some of you, you probably feel like you’ve been totally lost in a deep, deep jungle. […]
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