Don’t let the end of the year sneak up on you without holding a “Client Appreciation Event”. I know it’s only early October, but before we know it the holiday decorations will be up and we’ll be preparing for the New Year…and your opportunity to hold an event this year will have passed you by. […]
Posts Tagged ‘Client’
Now is the Time to Start Planning Your Client Appreciation Event
Ask Denise: On Leaving the Right Message
Q: “Denise, I don’t understand why people are not returning my phone calls. Help!” A: You’re not getting calls back because you’re not leaving the right message. When you leave vague “just calling to check in” messages, you’re practically guaranteed no call back. When you make contact you must be consistently making an offer – […]
Follow-up: It’s the Foundation of a Successful Business
Real estate agent “Sally” (names have been changed to protect the guilty!) called me. “Denise”, she said, “my business is good, but not great. I’ve had a marketing makeover. I’ve redone my listing presentation. I’ve learned consultative selling. Things have gotten better, but I’m still not at the level where I want to be. What […]
FANNIE MAE FINALLY GETS IT RIGHT FOR REAL ESTATE AGENTS WITH SHORT SALE TRANSACTIONS
It’s about time that somebody figured out that real estate agents have been fighting an uphill battle when it comes to short sales. After months of nightmare scenarios coming to life, Fannie Mae has finally done something about the problem. With new rules in place effective as of March 1, real estate agents will have […]
Why You Need Your Own “Brand,” by Denise Lones
By Denise Lones M.I.R.M., CSP A new client of mine was recently approached by her broker. He didn’t understand why the agent hired me to do “branding”. His comment? “Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]
Subtle Cues in Selling by Denise Lones
By Denise Lones M.I.R.M., CSP One of the biggest challenges facing salespeople is picking up on the cues your clients give you. I can’t tell you how many times I’ve been working with an agent and he or she hasn’t noticed some obvious signals I’ve given them when we’re rehearsing sales presentations. Sales is all […]
“A” is for Automation: 3 Key Areas of Your Business That You Must Put on Autopilot by Denise Lones
By Denise Lones M.I.R.M., CSP As our world of ever-expanding technology creates further demands on our time (even though it’s supposed to free up more time for us—that’s a laugh!), it becomes more and more clear to me how important automation is to a real estate agent. What is automation? It’s having a system in […]