Q: Denise, what do you think is the single biggest mistake agents make today? A: By far, the biggest mistake agents make is forgetting about past clients. Agents today spend so much time focusing on their ‘right now’ clients, they forget (and often ignore) the value that their past clients bring to their business. According […]
As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them. Follow-up … or fail! Quite often one of my clients will call me and say, “I thought I […]
Q: Denise, I saw the samples you had at the “Unforgettable Open House” class. I can see that having all these materials would be super impressive to visitors, but I’m absolutely overwhelmed at the thought of how much work it would be to figure out how to do everything. I really have no idea how […]
Posted in Ask Denise, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents 
Tags: Agents, Business, Client Communication, Denise Lones, education, marketing tools, Open house, Pricing, Real Estate Agents, real estate marketing, Real Estate Training, The Lones Group 
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As the third installment of my open house series, I want to discuss how you prepare for your open house, and then how to actually host a highly successful open house. In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple […]
Q: Denise, how do I get visitors to sign in so I can get their contact information? I’ve tried telling them the seller requires that for security reasons, but I’m getting some pushback from clients … or they use fake names. Last week someone signed in as Betty Rubble. Help! A: No one wants to be forced […]
Think open houses aren’t effective in today’s tech-driven society? Think again! Open houses – if done strategically – can generate more business than you would ever imagine. Open houses have been around for a very long time. Twenty or thirty years ago, they were one of the only ways to get buyers into a home […]
Q: Are personalized open house signs really all that important? My company provides us with very nice signs that we can use. A: You absolutely need personalized open house signs! In the sea of open house signage on any given open house day, you will never stand out if you only use your company’s signage. Buyers and […]
This is the sixth article in my series on powerful listing presentations. So far we’ve covered pricing, communication, technology, and marketing. This week’s topic is home presentation & photography. Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally.
Q: An extremely overpriced listing in our market just expired and the sellers have contacted me to do a listing presentation for them. Do I even bother to meet with them? They didn’t reduce the price the entire time they were listed before – and I suspect that they will stick to their guns on price […]
This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional […]
Posted in Zebra Reports Tags: agent branding, Agents, Branding & Design, business branding, Client Communication, Denise Lones, Listing presentation, personal branding, professional, Real Estate Agents, real estate marketing, Real Estate Products, Real Estate Training, Sellers, systems, The Lones Group, working with sellers No Comments »
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