Quick question: Who is your most neglected client? I’m willing to bet it’s not who you think it is. It’s certainly not your “now” clients. Real estate agents are great at handling their now clients. These are the people who keep you busy all day long. You’re probably working with a “now” client right now. […]
Posts Tagged ‘Client Communication’
Ask Denise: On Open Houses
Posted by Denise Lones on October 11th, 2010
Q: “Denise, nobody showed up at my open house. Why?” A: It could be that: You’re overpriced, You didn’t do enough marketing and advertising to get people excited about coming to your open house, You didn’t focus enough on benefits in your ad. You put the time, date, and location—but little else, and / […]
Now is the Time to Start Planning Your Client Appreciation Event
Posted by Denise Lones on October 8th, 2010
Don’t let the end of the year sneak up on you without holding a “Client Appreciation Event”. I know it’s only early October, but before we know it the holiday decorations will be up and we’ll be preparing for the New Year…and your opportunity to hold an event this year will have passed you by. […]
Ask Denise: On Working Hard
Posted by Denise Lones on October 5th, 2010
Q: “Denise, I’ve been working hard. My business is still terrible. What am I doing wrong?” A: In almost every case, it’s one of two things: You’re not doing enough lead generation or you’re not making enough connections. Most agents who tell me “I’ve been working hard” really are working hard—but they’re not spending time […]
Upgrade Yourself From “Salesperson” to “Expert”
Posted by Denise Lones on October 4th, 2010
There is so much false information out there about marketing. With the advent of the internet, even more bad advice has been written and published than ever before about what you need in your marketing toolbox. “Denise, I’m so confused”, agents tell me. And I don’t blame them. Every inexperienced “expert” with an opinion gets […]
More Than Just a Transaction — Create a Memorable Experience Instead!
Posted by Denise Lones on September 23rd, 2010
One of my colleagues has been raving about a local business. She keeps telling me, “Denise, you just HAVE to visit this place! It’s a local farm that grows apples but it’s just amazing on so many levels.” It’s important to note that this particular colleague of mine has very high standards. If she raves […]
Posted in Zebra Reports 
Tags: Buyers, client care, Client Communication, Follow-up, Lead Generation, Sellers, systems, value 
No Comments »Ask Denise: On Leaving the Right Message
Posted by Denise Lones on September 13th, 2010
Q: “Denise, I don’t understand why people are not returning my phone calls. Help!” A: You’re not getting calls back because you’re not leaving the right message. When you leave vague “just calling to check in” messages, you’re practically guaranteed no call back. When you make contact you must be consistently making an offer – […]
Follow-up: It’s the Foundation of a Successful Business
Posted by Denise Lones on September 3rd, 2010
Real estate agent “Sally” (names have been changed to protect the guilty!) called me. “Denise”, she said, “my business is good, but not great. I’ve had a marketing makeover. I’ve redone my listing presentation. I’ve learned consultative selling. Things have gotten better, but I’m still not at the level where I want to be. What […]
Do You Keep the Door Open or Do You Slam it Shut by Denise Lones
Posted by Denise Lones on September 4th, 2008
By Denise Lones CSP, M.I.R.M. As you all know, one of my rules for a successful business is Quality of Life. I tell agents to schedule vacations as rock-solid appointments. And so do I. Recently, I received a flyer in the mail from a hotel at which I once stayed. They were offering a special […]
