There’s nothing harder than running into a past client and learning that they just bought or sold a home … without you. It wounds your pride, it shakes your confidence, and it hurts your pocketbook. What I’ve learned over many years is that when someone tells me their story, I’m rarely surprised after I hear […]
Q: Denise, with all the options available today, what’s a good source of news in the real estate industry? A: Your MLS. If you want to know what the real estate market is doing, you have the best place to track it right at your fingertips. Do you know how many houses have sold in your area […]
Q: “Denise, I’ve never held a client appreciation event, but I know I need to this spring. Help! What do I do?” A: The first thing to do is to ensure that you have secured a small base of key players (and helpers) that you absolutely want to be there. Make the date at least 60 […]
Posted in Ask Denise 
Tags: Agents, Business, Buyers, Client, client appreciation event, Client Communication, networking, Real Estate Agents, systems, The Lones Group 
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For many agents, just getting away for a few hours to invest time in their business is hard. What’s even harder is getting away for two entire days. But recently a large group of agents did just that. They took two days away and joined us for the first of our 2011 Safaris. We asked […]
: I’m a newer agent. Recently I lost a buyer because he called a listing agent whose name was on a yard sign, thinking that only that agent could help him see the house. He ended up writing a contract with her instead of me. Help! A: It is critical, when dealing with your buyers, to have […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
Let me tell you my newest story about customer service. Or in this case – the lack thereof. It began during the holidays, with my entire family at my house. My family members are hockey fanatics. They live and breathe hockey. On this particular day, there is a very important hockey match on television and […]
Every agent should strive to build a referral-only business. The lion’s share of income should come from past clients, a strong database and the subsequent referrals. However, if you – like many agents I know – are not generating the income that you need to generate, it is a sure sign that your referral business is […]
We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: Successful Closings Create a memorable experience for your buyers and sellers and keep them coming back for more! Learn what your clients want from you during this critical time. AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD Select a title […]
Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula? A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When […]
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