Shawn McNeal loves rich colors, elegant patterns, artistic flourishes, and classic understated design. All of that might seem like it contradicts itself, but our design team worked closely with Shawn to create a beautiful brand that she can use to launch her marketing. First is the classic red, black, and charcoal color palette, which sets […]
Posts Tagged ‘charcoal’
Branding Spotlight: Stefanie Kypreos
Stefanie wanted a simple and luxurious design to help her stand out in the Duvall and Woodinville market. For her, charcoal and gold was the natural palette selection, and many of her templates employ a dark background for maximum visual impact. For her logo, she selected an elegant chair with a pointed back that almost […]
Branding Spotlight: Erica Sugden
Starting Point: With a background as a lender, Erica transitioned into real estate before taking time to raise and grow her young family. Excited and ready to re-enter the workforce after being a stay-at-home mother for two years, Erica was ready for a brand that incorporated the elegant script monogram she’d used previously with the […]
Branding Spotlight: Karen Williams
It’s a Throwback-Thursday special, and we’re highlighting Karen Williams’ brand, which is supporting her niche marketing mailers in style. Karen’s signature teal and charcoal branding makes a splash in the mail box, but it’s the value of the content that is really making waves. From annual predictions to median sale price maps, her niche clients […]
Branding Spotlight: Alicia Dietrich
The starting point: Coming from a family of real estate agents, Alicia Dietrich wanted a professional, corporate feel brand. She caters to a variety of cultured clients mostly on Whidbey Island who are looking for a vacation destination or second home. The strategy: Looking for a luxurious palette, Alicia picked a rich purple-charcoal and combined it […]
Branding Spotlight: Ted Mansfield
The starting point: Ted Mansfield runs his business with integrity and service as his top priorities. He wanted his new branding to communicate his dedication to going the extra mile for his clients. The target audience: Many of his clients are friends and referrals. Ted also had an Mansfield Group logo that he use for […]
Branding Spotlight: Jake Bradshaw & Kookie Wemyss
The starting point: Hailing from Hawaii, Kookie Wemyss and Jake Bradshaw are a mother-son team that love travel, both for the adventure and the people they meet along the way. Together, they have made the Hele Home Team. Hele, a Hawaiian word meaning “go to”, symbolizes their passion for helping clients move anywhere they want […]
Branding Spotlight: Keith Nelson
The starting point: Keith is an industry expert with over 40 years of real estate experience. He is a work-hard-play-hard kind of guy, with a deep love of the natural environment of Washington state, classic cars, motorcycles, and boats. He joined Mastery with the goal of refining and systemizing his personal brand. The strategy: The […]
Branding Spotlight: Kathy Madsen & Mary Nelson
Kathy and Mary wanted a design that was cutting edge but still classic. Both love the emotional power of luxurious black-and-white photography, and so their brand includes a filmstrip of lifestyle photos in the header. The overall palette of pale taupe and charcoal grey keep the design warm, but let the content and property photos […]