My favorite thing about numbers is that they do not lie. If I look at an agent’s business, their numbers will give a very clear indication of what’s really going on. Not only do these numbers define past success, they also predict your future. If you don’t know your numbers, you are running blind. When […]
This year has enjoyed a super robust market. I have had agents from all over the country talk to me about how the pandemic has helped them make some important changes in their business and personal life. A common thread that I see in many of these conversations is comparing this year to last year […]
Have you ever had a leaky faucet? One that drip drip drips all day and night? Maybe one that you know should be fixed, needs to be fixed, but it isn’t your biggest priority? Then the water bill comes and you are shocked to learn that the little drip drip drip has resulted in an […]
When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful […]
Today I want to talk about having rules in your business and why it’s so important to stick to them in this market. I was talking with a client a few weeks ago, and they were very frustrated. This client was working with a buyer that started in one area and viewed all the listed […]
Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]
Posted in Branding & Design, Branding Spotlight, Communication, Client Care, and Follow-up 
Tags: Branding & Design, building a geographical farm, building a niche market, business plan, campaign, farm, geofarm, geogrpahic farming, lead generation system, mailing, marketing campaign, newsletter, reports 
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Hi, everyone. Welcome to this week’s zebra report. Today I want to talk about the importance of staying put, staying on course, and trusting your business plan. More importantly, trusting that the clients you take care of will be loyal long term clients if you just stay the course with them.
Posted in Business & Finance, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: business plan, client care, client relationships, client service, covid business, Denise Lones, Follow-up, Real Estate Coaching, Real Estate Training, relationship marketing, The Lones Group No Comments »
Q: “Denise, I am five years away from retirement and I am trying to decide how much I want to ramp up my business before retiring. I am on track for a comfortable retirement, so I don’t need to ramp up for the money, but I do think I need to go out with a […]
I am so excited about my upcoming Amplify business planning workshop! This is a brand new class – hot off the press and is the first class we have specifically designed to work in an online environment over a period of four sessions. We have designed this limited-seating workshop to provide that one-on-one friendly environment […]
Q: “Denise, I am following your advice and not getting freaked out by the current state of affairs. I am worried about income, but I figure everyone is in the same situation. Here is my issue: I really want to work on my business structure and systems right now, but nothing is holding my attention. […]
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