Hi everyone and welcome to this week’s Zebra Report – I am so excited to share with you again on the topic of doing Open Houses. I know – a lot of you are out there in super-fast housing markets and you are wondering, “Wait a second, why in the world would I even bother […]
Posts Tagged ‘business marketing’
The Marketing Triangle
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]
The Power of Branding
A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what […]
The Three Big Lies … of Attraction Marketing
There’s a lot of buzz in the industry about “attraction marketing” and how you can use that concept to generate leads for your business. Sounds great, doesn’t it? No more chasing clients, no more frayed nerves as you wonder how you’ll pay the mortgage this month. No more worry. Well, attraction marketing can be the […]
Design Spotlight: “Fluid Gold”
Tones in the brown and gold palettes add complexity and depth to the “Fluid Gold” brand. Classically inspired, this brand blends the best of two worlds – the safeness and stability associated with brown, and the luxury associated with gold and other metallics. Add the key element, and you have a brand ideal for use […]