business branding | The Zebra Blog

Posts Tagged ‘business branding’

Powerful Home Presentation Tools

This is the sixth article in my series on powerful listing presentations. So far we’ve covered pricing, communication, technology, and marketing. This week’s topic is home presentation & photography. Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally.

New Instant Identity Design: “Argyle & Stripes”

Are you looking for an Instant Image brand with style and pizzazz? “Argyles and Stripes” may be just the ticket! As timeless design elements, both argyles and stripes resonate with clients of all ages. The use of blue solidifies a design that might otherwise be too whimsical for some. If you’re considering a brand that […]

Powerful Print Marketing Tools

This is the fifth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss the power of your print marketing tools … and why you simply must spend time creating a portfolio of materials that represents your professional […]

New Instant Identity Design: “Fireside Chat”

Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security.  A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable. Whether you want […]

Powerful Technology Tools

This is the fourth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful technology tools and the importance of these tools in your listing presentation.

New Client Design: Toren Heald

Toren’s direction on brand development made it clear that we absolutely, positively had to incorporate his love of water. Having formerly served in the navy, it was important that the brand be both conservative and strong.   We incorporated Toren’s love of sailing with clean lines and we incorporated an “all-American” palette which is a nod […]

New Instant Identity Design: “Quiet Night at Home”

A refined palette featuring soft blue tones, couple with a warm beige, provides the color elements for our “Quiet Night at Home” Instant Image brand.  Created to invoke a sense of understated elegance, this serene design offers great flexibility when marketing properties. Whether you want to develop a completely custom brand, or select from one […]

Does Your Business Deserve Some Attention?

Like a garden, your business will flourish only if you seed, feed, and water it.  And we believe the best way to do that is to step away from your business for a couple of days to really focus on where you’ve been … and where you want to go. We also believe your business […]

Powerful Pricing Tools

In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]

New Instant Identity Design: “Investment Portfolio”

“Investment Portfolio” is a great example of a “layered” look in a design.  The strong color palette features the prominent use of blue – a color that embodies a sense of trust and security.  If you’re looking to develop a powerful image, “Investment Portfolio” would be a great brand for you!  It’s just one of […]

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