It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]
Posted in Zebra Reports 
Tags: balance, building a niche market, Communication, consistency, historic, neighborhood, specialize, waterfront, website 
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Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]
Posted in Branding & Design, Branding Spotlight, Communication, Client Care, and Follow-up Tags: Branding & Design, building a geographical farm, building a niche market, business plan, campaign, farm, geofarm, geogrpahic farming, lead generation system, mailing, marketing campaign, newsletter, reports No Comments »
Q: “Denise, as you know, I am a newer agent and have been working hard developing all my systems over the past year with you and your team with Mastery. I am in a transition time in my life and although I am doing all the mailings and implementing the systems we have been talking […]
Q: “Denise, we are getting a lot of people from out of the area moving here and while I hate giving such a substantial percentage of my commission to the relocation companies, I feel this is a market I should be catering to. Your thoughts?” A: You can certainly set yourself up to work for […]
Have you ever gone to your family doctor only to be referred to a specialist who treated only patients with our exact ailment? Were you then surprised when you showed up at the specialist’s office to find a packed waiting room? This happened to me a couple of years ago when I went to the […]
Posted in Business & Finance, Zebra Reports Tags: building a niche market, business model, niche, niche marketing, specialize No Comments »
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