Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]
Posted in Branding & Design, Branding Spotlight, Communication, Client Care, and Follow-up 
Tags: Branding & Design, building a geographical farm, building a niche market, business plan, campaign, farm, geofarm, geogrpahic farming, lead generation system, mailing, marketing campaign, newsletter, reports 
No Comments »
Q: “Denise, ugh! I am so frustrated by my farm area! I have been sending out postcards every few months for a year and no bites! I did the research and the numbers indicated this is a hot area and I should be seeing listings. What am I doing wrong?” A: First of all, don’t […]
Q: “Denise, I have been marketing to a farm area for about six months now and I am very happy with what I am sending out – meaty market info, information on sold properties, etc. It is all stuff that is really relevant to the area. I have had a call, but things just aren’t […]
Posted in Ask Denise, Sellers Tags: building a geographical farm, farm, geo farm, long-term farm, real estate farming, Sellers, vacant homes, vacation homes No Comments » Q: “Denise, I was just at my office holiday party and another agent was talking about how he has been mailing to a farm area for the last six months. I was shocked because I have been mailing to this farm area for a year! I have had one or two calls, but should I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: agent marketing, agent territory, building a geographical farm, Communication, farm, farm area, farming, geo farm, geo farming, geofarming, geographical farm, geographical farming, lead generation for real estate agents, neighborhood, neighborhoods, sharing No Comments » Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]
Q: Denise, I am going to do the Annual Client Reviews for my clients. Thank you for the great idea! But I also want to take care of my farming database. What do you suggest? A: Great question and good job on thinking about what you can do for your farm! As an agent, I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents Tags: ACR, annual client review, annual neighborhood review, ask denise, building a geographical farm, database, farm, farming, geo farm, Lead Generation No Comments »
Enter your email and stay on top of things,