My favorite thing about numbers is that they do not lie. If I look at an agent’s business, their numbers will give a very clear indication of what’s really going on. Not only do these numbers define past success, they also predict your future. If you don’t know your numbers, you are running blind. When […]
Give your clients a snapshot of where current market interest is focused by showing them the full spectrum of recently purchased homes in their area. This can help your buyers see where they face the most competition for homes. Use this to show your sellers what kind of demand the market has for a home […]
Q: “Denise, I want to do something special for my past clients this year for the holidays. I already do an annual property report in January and don’t want to do a client appreciation event. I am thinking of something like a gift. What ideas do you have for a great client gift?” A: That […]
Posted in Ask Denise, Communication, Client Care, and Follow-up 
Tags: budget, Client, gift, holidays 
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Last week, I covered ten of the most common mistakes homeowners can make when they take on a renovation project. Here is the rest of my list! Failing To Anticipate Chaos When you are renovating you can expect that something will go wrong. Timing deadlines often can’t be met because when one things go wrong […]
Home renovation shows on TV are made out to be exciting, rewarding and easily summed up in a half or full hour. However, there are many things that you don’t see behind the scenes that can be very problematic during a remodel. Here are 10 of the most common mistakes homeowners can make when they […]
Posted in Construction & Renovation, Zebra Reports Tags: budget, common mistakes, demolition, remodel, renovate, safety concerns No Comments »
Q: Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A: My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]
Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week’s article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Tools and Systems for Real Estate Agents, Zebra Reports Tags: branding, Branding & Design, budget, Denise Lones, Lead Generation, Market, niche, Real Estate, resources, zebra report No Comments »
If you want to create a memorable buying experience that will have your new homeowners singing your praises, here are seven steps to really enhance the services you currently offer and some ideas of how you can improve some of the things that you are already doing. 1) Mind the money – Have you ever […]
Today brings us to part three in our series on the changing face of real estate: lifestyle living. To access the other two weeks please click here: Part 1: Micro-Housing and Part 2: Generational Housing. This final, and probably the most important, topic in this series on how real estate needs are changing shows how […]
Posted in Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Real Estate Industry News, Zebra Reports Tags: baby boomers, budget, Buyers, housing, lifestyle, living, pre-qualifying, Real Estate, situation, zebra report 3 Comments »
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