Q: “Denise, I am ready to establish a brand for myself and my business, but I am at a brokerage who “highly discourages” this and wants us to use the company brand. They even offer staff to help with things like creating flyers and marketing materials, but it all has to be in the company […]
Posted in Ask Denise, Branding & Design 
Tags: branding, brokerage branding, discouraged, office, office dynamics, personal brand, personal branding, rules 
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Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]
Q: Can I be successful using just my company’s brand? A: Yes, you can. The use of any brand (provided it’s one that is well-respected!), is a good thing. However, when you only use your company’s brand, you’re advertising them – not you. Having your own brand allows you to leverage you own unique traits, […]
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