The starting point: Amy runs her own brokerage called Rhino Roz Realty. She wanted to refresh her company’s marketing and take advantage of all the templates and systems our Impact! branding program has to offer. The strategy: When working with a brand element as strong as a rhinoceros, it’s important to keep the other elements […]
Posted in Branding & Design, Branding Spotlight 
Tags: blue, brokerage, custom brand, gray, teal, turquoise 
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Q: “Denise, I have a brokerage that is trying to recruit me fairly aggressively. There really isn’t an issue with my current brokerage, but this has me wondering about what I am missing. My gut says that staying put is the better fit, but it takes me a long time to warm up to change […]
Bushnell Real Estate Solutions, led by Kristin Bushnell, needed a brand suited for a growing boutique brokerage. We built Kristin a marketing collection that can be used by the agents that join her team to convey a message of consistency, reliability, familiarity, and approachability. The design features a logo and standalone emblem that can be […]
Posted in Branding & Design, Branding Spotlight Tags: brokerage, eggplant, handwritten, orange, pumpkin, purple, script No Comments »
This past year I have seen some interesting changes and trends in the real estate industry. One is a rise in what I call pop-up brokerages. I define these as a real estate brokerage that has decided to open multiple locations in an entirely new market area in a very short period of time. Many […]
This week’s branding spotlight features the brand of International Home Realty based in Irvine, California. This branding project was not for a single agent, or even a team, but an independent and international brokerage, led by Jerry Koller. Jerry requested that we create a modern, unique look for his business that the agents on his […]
Posted in Branding & Design, Branding Spotlight Tags: blue, brokerage, modern, teal, understated, white No Comments »
Q: “Hey Denise, I followed your office advice about staying put and trying to make my grass as green as possible before making a move. I have tried to make life at my brokerage bearable but I am just not happy there. What do you think about my making a move?” This question references these […]
Posted in Ask Denise, Real Estate Coaching, Mentoring, and Training Tags: brokerage, business planning, changing brokerages, changing real estate offices, finding a real estate brokerage, how to find a real estate brokerage, moving to a new brokerage, office dynamics, real estate advice, real estate brokerage, real estate brokerage change, real estate brokerages, trusted advisor No Comments »
Q: Denise, there is a boutique office in my market that has the most amazing, eye-catching “for sale” yard signs. They definitely stand out from the rest! I am with a large regional real estate company and my managing broker says I have to use my company’s signs. What if I have you make some […]
Posted in Ask Denise, Branding & Design, Sellers Tags: ask denise, branding, Branding & Design, brokerage, flyers, identity, personal brand, zebra report No Comments » Q: This fall I’m thinking about really changing my business up so that I can start the new year in a better position. I think part of that should be changing my brokerage. What kind of things should I be looking for in a new office? A: What a great question … but I have […]
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