This past year I have seen some interesting changes and trends in the real estate industry. One is a rise in what I call pop-up brokerages. I define these as a real estate brokerage that has decided to open multiple locations in an entirely new market area in a very short period of time. Many […]
There isn’t a week that goes by that one of my clients doesn’t email me to ask for a call to discuss moving brokerages. Real estate brokers are always intrigued when a new company comes to town or they hear about a colleague that recently moved. Is the grass really greener at another brokerage or is […]
Q: “Denise, I have a delicate problem I need your help with. My brokerage has an office that is attached to mortgage lender’s office. Unfortunately, that lender and their company are getting a bad reputation for not getting transactions closed. What is worse is the communication between the lender and bank and then with the […]
Contracts are written for a very important reason: to protect all parties in a real estate transaction in the event that something should go wrong. While it is never the intent of any real estate agent to end up on the wrong end of conflict in a real estate transaction, things can go wrong and […]
Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula? A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When […]
You’ve been told your entire life “It’s the little things that count.” Well, I’m here to tell you it’s true! How does this apply to your real estate business? Read on. When people come to us to buy or sell a home, it’s our job to help them navigate the rough waters of the process. […]
By Denise Lones M.I.R.M., CSP A new client of mine was recently approached by her broker. He didn’t understand why the agent hired me to do “branding”. His comment? “Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]
By Denise Lones M.I.R.M., CSP It snarls. It has a will of its own. It feeds on your soul. It’s time management—the real estate agent’s worst enemy. A beast indeed. For years, I tried to conquer the beast. Battle after battle, I was determined to be the victor—to have a week that I actually knew […]
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