Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Posted in Zebra Reports 
Tags: brand, brand consistency, branding, Branding & Design, Christmas, Communication, consistency, Denise Lones, holiday, stand out, zebra report 
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Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to […]
Posted in Ask Denise, Branding & Design Tags: agent branding, brand, brand refresh, brand update, branding, broker brand, color No Comments »
There’s no denying it – Pacific Northwest autumns are breathtakingly beautiful! Here in our design department at The Lones Group, we are so excited about the leaves changing, dressing in cozy sweaters and rain boots, and drinking hot cocoa, that we wanted to share an autumn-inspired palette to welcome the new season.
Q: “Denise, I am considering developing a brand and some basic systems with your company. I appreciate that you offer monthly financing (as I am not cash rich at the moment), but I wonder what I can expect in terms of a return on that investment.” A: In my experience, brand development pays off time […]
Posted in Ask Denise Tags: agent branding, branded systems, branding, Investment, return on investment, systems No Comments »
John and Missi’s brand is just what this team needed to convey their combined power, professional approach, and winning confidence earned from years of experience. Their gold house logo features their common last initial and symbolizes the strength that their charismatic teamwork brings to each transaction. In addition to a professional print brand, we also […]
A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what […]
Q: “Denise, I have been on the fence regarding getting a brand for ten years now. On the one hand, it would be nice to have a logo and a signature on my email, but on the other hand, it seems like such a big expense to have for a few things. Bottom line, do […]
This week’s design spotlight features our Semi-Custom Pro branding design template #129. This brand is perfect for using images to tell a story or convey a theme. The three photos in the header are intentionally staggered to create a long-range or panoramic photo, a mid-range day-in-the-life photo, and a close-up or macro photo. By using […]
Posted in Branding & Design, Branding Spotlight Tags: branding, gold, linear, photo header, purple, sample branding, sans-serif, script, semi-cusom PRO No Comments »
Sidebars are quickly gaining popularity in 2018 branding, and for a good reason! Sidebars elongate the design and break up the grid of what buyers and sellers are so used to seeing. This week’s design spotlight features our Semi-Custom Pro branding design template #130. But wait—didn’t we already feature this design? Yes, but there is […]
Posted in Branding & Design, Branding Spotlight Tags: black, blue, bold, branding, dramatic, luxury, photography, semi custom pro, sidebar, understated No Comments »
I have never met two real estate agents that run their business exactly the same way. Each has their own personality, their own style and their own way of connecting with clients. I am often asked if there is one perfect formula for building a real estate business. I would like to be able to […]
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