Q: “Denise, your team developed my brand last year and I absolutely love it! I use it on everything. But a month ago I changed brokerages and there it is a requirement that I use their company business card. It is hideous! Should I just use my branded business card anyway?” A: Some brokerages are […]
Posted in Ask Denise, Branding & Design 
Tags: branding, broker brand, changing brokerages, new brokerage 
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The starting point: Sarah has been working with us since 2007. So, when she decided she was ready for an up-to-date logo package, we went all in. Her former branding incorporated her love of wine, using bold vineyard imagery, and a name treatment made of parchment and grapes. This time around, she wanted more understated […]
Posted in Branding & Design, Branding Spotlight Tags: agent branding, brand, branding, design, monogram, watercolor No Comments »
We had a great call with Denise Lones this August on the topic of Your Elevator Speech. What do you say when someone asks you what you do for a living? Does your answer make them ask more questions or turn away awkwardly? We discussed the makings of a great elevator speech so that you […]
Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]
Posted in Ask Denise, Branding & Design, Tools and Systems for Real Estate Agents Tags: brand, branding, cost, custom, Investment, semi custom pro, systems, tools No Comments »
When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]
Q: “Denise, I had a logo created for me a little over a year ago through a company on Etsy. I love it! But I am overwhelmed with trying to overhaul all of my templates with this logo (and frankly my templates weren’t all that to begin with!). Can your company help me? I want […]
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »
Liz Suver wanted a cohesive look to streamline her busy business, so she picked a strong and contemporary brand from our Semi-Custom Pro gallery. We used her elegant monogram logo in the header of the design to retain her former band equity, which creates a stylish and memorable look. The subtle tone-on-tone pattern behind her […]
Posted in Branding & Design, Branding Spotlight Tags: blue, branding, gold, logo, monogram, semi custom pro, silver, white No Comments »
I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]
Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]
Posted in Ask Denise Tags: brand, brand development, branding, Branding & Design, custom, marketing idea, personal, semi custom pro, story No Comments »
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