This week’s design spotlight features one of our Instant Identity branding design templates, “Lavender Sunshine”–with a twist! A lot of our clients love red and blue, and there is no reason not to use these powerful colors to make a strong branding statement. The refreshed color palette features bold bars of Navy and Marsala, which […]
The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays. While I do agree that it is nice to get a holiday greeting of some […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: ACR, annual client review, Branding & Design, client care, CMA, connecting, Denise Lones, holidays, Lead Generation, mailings, zebra report 
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Q: Denise, my business has slowed down a little bit (which is actually a good thing) but I want to put myself in a strong position in January. I have heard something about some annual report that you recommend for past clients. Tell me more! A: Absolutely! When I was an agent, creating an Annual […]
Posted in Ask Denise, Motivation & Planning, Tools and Systems for Real Estate Agents Tags: adding new clients, annual client review, annual client review tips, ask denise, Branding & Design, client care, Client Communication, Lead Generation, new clients, new year, preparation, real estate advice, real estate marketing No Comments »
This week’s design spotlight features one of our Instant Identity branding design templates, Framed in Fir. This brand identity features a monochromatic color palette of earthy sage greens creating both a natural and understated feeling. Peaceful tranquility exudes from this simple design with its soft gradient foundation. A framework of fir needles creates a textured […]
Posted in Branding & Design, Branding Spotlight, Tools and Systems for Real Estate Agents Tags: brand, brand identity, branding, Branding & Design, design, design spotlight, identity, image, instant identity, instant image, letterhead, natural, real estate marketing, template, understated No Comments »
I have been talking about the power of video in a real estate agent’s business for years. However, it seems that the nervousness most real estate agents feel about being seen on video or the unknowns of the production side holds them back. Whatever has kept you from fully utilizing video in your business has […]
This week’s design spotlight features one of our MASTERY branding client duos, Team Benefield. Licica and Damon Benefield came to us wanting a cohesive branding design that would set them apart and make a lasting impression. They wanted a design that would appeal to a wide range of demographics, both young millennials and older generations. […]
Q: Okay, Denise. I am taking the plunge. I am ready for video. But I am concerned that my double chin is going to take the stage. Help! A: I appreciate your honesty! I think just about everyone I talk to has a flaw of some sort they feel will be magnified on the screen, […]
This week’s design spotlight highlights the attention-grabbing and memorable design of southern California-based REALTOR®, Staci Bias, a member of our Mastery real estate coaching program. Staci is a resourceful, no-nonsense, analytical thinker with strong attention to detail and dedication to whatever project she applies herself. The style of Staci’s marketing campaign is classic and elegant. Her monogram pattern […]
This week’s design spotlight features one of our MASTERY branding clients, Darci Bidman. Darci needed a brand to showcase her focus and expertise in the Lakeland area, but that could also represent her as a real estate agent open to all clientele. We developed two versions of the same brand for Darci, one showing a […]
This week’s design spotlight features one of our MASTERY branding clients, Kim Stevenson. Born and raised in Washington state, Kim Stevenson married her high school sweetheart and followed his NHL hockey career across the United States. Returning to the Issaquah area after 16 years with the NHL Kim needed her own brand identity to help […]
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