It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them […]
Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps. First, why should you […]
Posted in Zebra Reports 
Tags: Branding & Design, Expert, niche marketing, professional, prospecting, real estate specialist, waterfront 
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When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful […]
When you want a snazzy piece of marketing that will entice both buying and listing clients, look to this template that pulls double-duty. Sometimes, your clients might have trouble imaging how much house their price point can buy, especially if they’re from out of the area or haven’t been keeping up with the market over […]
I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing […]
Posted in Branding & Design, Zebra Reports Tags: box, branding, Branding & Design, first impressions, impressions, lack of business, professional, value No Comments »
If you’re working to create and execute a social media marketing plan, make your life a little easier with social media templates. Similar to our print marketing templates, these are simple to customize for all kinds of post types. Whether it’s a post or every listing, pending, or closed property announcement, a market update, or […]
Posted in Branding & Design, Branding Spotlight Tags: ad, ads, advertising, Branding & Design, social media, templates No Comments »
Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer. Classic fonts are easy to read and accented by traditional calligraphy in select […]
Posted in Branding & Design, Branding Spotlight Tags: black, branding, Branding & Design, dramatic, elegant, mailers, red, script, silver No Comments »
Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports Tags: article mailers, branded mailer, branding, Branding & Design, client articles, client content, client mailer, database mailer, farm mailer, farming mailer, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, mail marketing, mailing, mailing campaign, sphere mailer 2 Comments »
Campaigns are key to building and maintaining relationships. Campaigns can consist of newsletters, written notecards, calls, meetings, reports, custom research, emails, and even social media. The key is to build a structure of communication so people think of you first when they need a real estate professional. Every relationship is built on campaigns. Birthday cards, […]
Posted in Branding & Design, Branding Spotlight, Communication, Client Care, and Follow-up Tags: Branding & Design, building a geographical farm, building a niche market, business plan, campaign, farm, geofarm, geogrpahic farming, lead generation system, mailing, marketing campaign, newsletter, reports No Comments »
Today, I want to invite you to my State of the Market coming up at the end of January. It is so important—especially this year—to know what’s been going on and what’s happening right now in the market. There are changes coming in the new year. There are trends that started because of Covid. Bottom […]
Posted in Events Tags: Branding & Design, construction, covid, Denise Lones, home buyers, home sellers, homes, invest, investing, listing, new year, real estate class, Real Estate Coaching, Real Estate Market, real estate marketing, real estate predictions, Real Estate Training, state of the market, The Lones Group No Comments »
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