Hi everyone and welcome to this week’s Zebra Report – I am so excited to share with you again on the topic of doing Open Houses. I know – a lot of you are out there in super-fast housing markets and you are wondering, “Wait a second, why in the world would I even bother […]
Posted in Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: attracting business, branding, business marketing, first impressions, home marketing, open house props, open house tools, open houses, point of difference, prospecting, special feature cards, successful open houses, welcome sign 
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It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them […]
A lot of agents have a hard time talking about their accomplishments. It can be awkward to balance stating your value as an agent while trying not to brag or toot your own horn. If you’ve ever struggled with Imposter Syndrome (feeling inadequate despite your experience and qualifications) when marketing yourself, you’re not alone and […]
Posted in Branding & Design, Branding Spotlight Tags: biography, branding, comparison, experience, facts, giveaway, graphics, open houses, statistics No Comments »
Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing […]
Posted in Branding & Design, Zebra Reports Tags: box, branding, Branding & Design, first impressions, impressions, lack of business, professional, value No Comments »
You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business? Here at The Lones Group, we have […]
Posted in Zebra Reports Tags: branded, branding, gifts, notecards, promotional products No Comments »
Make every note extra special without a lot of extra work simply by getting a batch of branded notecards printed. Modern digital printing gives us so many options for a creative and professional look, with different papers, gloss/satin/velvet finishes, and even foil embossing. Whether it’s an all-purpose notecard with your name or logo on the […]
Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer. Classic fonts are easy to read and accented by traditional calligraphy in select […]
Posted in Branding & Design, Branding Spotlight Tags: black, branding, Branding & Design, dramatic, elegant, mailers, red, script, silver No Comments »
Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]
Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]
Posted in Lead Generation for Real Estate Agents, Zebra Reports Tags: article mailers, branded mailer, branding, Branding & Design, client articles, client content, client mailer, database mailer, farm mailer, farming mailer, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, mail marketing, mailing, mailing campaign, sphere mailer 2 Comments »
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