brand identity | The Zebra Blog

Posts Tagged ‘brand identity’

Design Spotlight: “Knobby Swirls”

Instant Image Design

Our latest brand, “Knobby Swirls,” proves that “neutral” does not equal “boring.” The center medallion strongly provides an initial focal point, while the swirls gently draw viewer’s eyes to the corners of the piece. Because of this, it provides an excellent framework for property marketing. Lyrical in feeling, sophisticated in palette… is “Knobby Swirls” the […]

Design Spotlight: “Caramel Macchiato”

Do you think brown = boring?  We couldn’t disagree more!  In fact, shades of brown can be very effective, depending on the message of your brand. Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers. We’ve elevated basic brown […]

Why You Need Your Own “Brand,” by Denise Lones

By Denise Lones M.I.R.M., CSP A new client of mine was recently approached by her broker.  He didn’t understand why the agent hired me to do “branding”.  His comment?  “Why do you need to spend money on that?  We have company marketing materials that you can use.” Sound familiar?  I bet it does.  Many agents […]

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