Karla came into branding with a bright yellow-gold monogram logo and wanted a minimal brand to support it. We kept it simple with a geometric background pattern to add interest and an accent script font for her name treatment. We just love her fresh and sunny palette, which is a welcome pop of color on […]
Posts Tagged ‘brand equity’
Is it Time to Refresh Your Brand?
Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
Branding Spotlight: Sage Sanders
Sage Sanders came to the branding process with an established logo that both she and her clients loved. So what was missing? The perfect support system to elevate her brand to the next level. Taking advantage of the quick turn-around of our Semi-Custom Pro program, our design team customized a simple and clean layout with […]
Branding Spotlight: Kristy LaVigne – Refresh!
The starting point: Kristy is a no-nonsense agent that takes her job and her clients seriously. She has used her custom brand for many years and felt ready for a refresh. She works in the Eastside area and along the waterfront, so she wanted to open up the design to give important content more space. […]
Ask Denise: Keeping Brand Equity
Q: “Denise, I had a logo created for me a little over a year ago through a company on Etsy. I love it! But I am overwhelmed with trying to overhaul all of my templates with this logo (and frankly my templates weren’t all that to begin with!). Can your company help me? I want […]