Team Harlan is a father-and-son team that has been in business for the last 20 years. They started out with a look based on their broker’s colors, and wanted to keep the rich greens moving forward. They also had a logo that needed a refresh. With these considerations as the foundation of their custom branding […]
Posted in Branding & Design, Branding Spotlight 
Tags: brand consistency, father and son, green, logo refresh, modern, refined, sidebar, team 
No Comments »
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Posted in Zebra Reports Tags: brand, brand consistency, branding, Branding & Design, Christmas, Communication, consistency, Denise Lones, holiday, stand out, zebra report No Comments »
Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was […]
Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?” A: Having your […]
Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Q: Denise, I have a logo that I have been using for years that was developed by a local graphic designer. I have this logo on everything! However, it’s just one small piece and I am ready for something more comprehensive. I don’t want to get rid of my logo, though. What do I do? […]
Posted in Ask Denise, Branding & Design Tags: ask denise, brand, brand consistency, branding, Branding & Design, design, logo, real estate marketing, zebra report No Comments »
Enter your email and stay on top of things,