What is your lead pipeline like in real estate? Especially in this market, as we continue to see challenges with inventory and competitive buyers, we have to figure out a way to attract leads. You need a lead magnet! One of the best lead magnet systems I know if is Geographical Farming. When I was […]
There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes. However, there seems to be confusion about what your brand really is. Some think it is […]
Posted in Branding & Design, Zebra Reports 
Tags: brand, branding, Branding & Design, colors, fonts, logo, style 
1 Comment »
The starting point: Sarah has been working with us since 2007. So, when she decided she was ready for an up-to-date logo package, we went all in. Her former branding incorporated her love of wine, using bold vineyard imagery, and a name treatment made of parchment and grapes. This time around, she wanted more understated […]
Posted in Branding & Design, Branding Spotlight Tags: agent branding, brand, branding, design, monogram, watercolor No Comments »
Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]
Posted in Ask Denise, Branding & Design Tags: brand, client care, Client Communication, Open house, value, water No Comments »
Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]
Posted in Ask Denise, Branding & Design, Tools and Systems for Real Estate Agents Tags: brand, branding, cost, custom, Investment, semi custom pro, systems, tools No Comments »
Q: “Denise, I had a logo created for me a little over a year ago through a company on Etsy. I love it! But I am overwhelmed with trying to overhaul all of my templates with this logo (and frankly my templates weren’t all that to begin with!). Can your company help me? I want […]
I must admit that I am a bit of a brand snob. I have my favorites and I’m fairly loyal to those favorites. Note that I did not say that I am completely loyal because there have been times when a good deal or a lower price enticed me to try another brand. A great […]
Q: “Denise, I have been thinking of building a brand for a long time and I am finally ready. What has held me back? Well, I really love birds and I had wanted to incorporate them into my brand, but that little voice in the back of my head kept asking, “What do birds have […]
Posted in Ask Denise Tags: brand, brand development, branding, Branding & Design, custom, marketing idea, personal, semi custom pro, story No Comments »
Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Posted in Zebra Reports Tags: brand, brand consistency, branding, Branding & Design, Christmas, Communication, consistency, Denise Lones, holiday, stand out, zebra report No Comments »
Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to […]
Posted in Ask Denise, Branding & Design Tags: agent branding, brand, brand refresh, brand update, branding, broker brand, color No Comments »
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