Q: “Denise, what do you think about online lead generation?” A: Online lead generation is simply a way for you to get people’s names and contact information in front of you. But it’s still a cold lead. You don’t know them. They don’t know you. Leads that are colder are harder to convert. If you […]
Posts Tagged ‘Agents’
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Club Zebra: An All-Inclusive Solution
Posted by Denise Lones on November 5th, 2010
After many years of helping our clients to brand themselves, I can safely say that I’ve pretty much seen it all. But there is one problem that I’ve witnessed over and over again—so much so that I’ve finally decided to do something about it. What’s the problem? Many agents are not getting the ongoing support […]
New from The Lones Group Design Team!
Posted by Denise Lones on November 4th, 2010
Last year, we created a custom “Signature” brand for Chuck David that perfectly reflected his calm, consultative, and unflappable demeanor. This year we translated that brand to Chuck’s website, providing him a venue to showcase his talents to a wider audience via his website, www.charlesedavid.com. Whether you want to develop a completely custom brand, or […]
The Call That Could Change Your Business!
Posted by Denise Lones on November 1st, 2010
If you are ready – I mean REALLY ready – to fix what is wrong in your business, then I WANT TO HELP YOU!! But I have to warn you … I am not going to suggest buying a $39 CD … I am only going to make suggestions that have the ability to change […]
Ask Denise: On Mailers
Posted by Denise Lones on October 25th, 2010
Q: “Denise, I send out mailers all the time but I’m not getting much response. What am I doing wrong?” A: It’s one or more of the following: Your branding doesn’t convey the image of a professional expert. Your headline isn’t powerful enough to get them to read the rest of your article. Your content […]
How to Follow Up with “Almost Now” Clients
Posted by Denise Lones on October 22nd, 2010
Last week’s Zebra report, “Your Most Neglected Client” triggered a firestorm of questions and comments. This week, I’d like to go into more detail on how to follow up with the “almost now” clients I mentioned last week. Here’s a quick review of last week’s Zebra Report: We talked about “now” clients. These are the […]
Upgrade Yourself From “Salesperson” to “Expert”
Posted by Denise Lones on October 4th, 2010
There is so much false information out there about marketing. With the advent of the internet, even more bad advice has been written and published than ever before about what you need in your marketing toolbox. “Denise, I’m so confused”, agents tell me. And I don’t blame them. Every inexperienced “expert” with an opinion gets […]
Ask Denise: On Communication & Follow-up
Posted by Denise Lones on September 28th, 2010
Q: “Denise, I made an offer on a home for my client, asking for a response in 24 hours … but it’s been three days and I haven’t heard back from their agent. When should I contact the agent again?” A: Right now! You owe your client the respect of getting an answer for them. […]
Get Out of the Comfort Zone … It’s Destroying Your Business!
Posted by Denise Lones on September 24th, 2010
Think about the last time you made a major change in your life or your business. What was it that compelled you to make such a big life decision? What was the motivation behind it? What was it that made you say “I have to make a change”? Was it an outside event that pushed […]
If It Sounds Too Good To Be True … It Probably Is!
Posted by Denise Lones on September 10th, 2010
You’ve seen the promotions: This lead-generation system is simple to use and easy to implement. Watch the leads roll in … as you sit back and collect commission checks. Or: They didn’t believe me when I told them I made $500,000 in referrals alone last year while sitting at home in my pajamas. Now I’m […]
