Q: I know social media is an important marketing component. What percentage of my time should be devoted to social media? A: You’re right – social media is a very important part of your overall marketing strategy. It will take you time to ramp up, and time to manage it on a regular basis. However, remember that […]
Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security. A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable. Whether you want […]
This is the third article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Posted in Zebra Reports 
Tags: Agents, Branding & Design, Business, Client Communication, Clients, Current Market, Customer Service, Denise Lones, education, Follow-up, Open house, personal branding, professional, real estate marketing, Real Estate Products, Real Estate Training, Sellers, Selling, systems 
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A refined palette featuring soft blue tones, couple with a warm beige, provides the color elements for our “Quiet Night at Home” Instant Image brand. Created to invoke a sense of understated elegance, this serene design offers great flexibility when marketing properties. Whether you want to develop a completely custom brand, or select from one […]
Q: We’re starting to see some positive signs in my local market and I want to do something to share the good news with my clients. Is it better to call, post something online, or send something in the mail? A: Why not do all three? Pick up the phone and call those people who have been […]
In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
Here is a question that I’ve been asked a lot in recent months: “Denise, I’m thinking about leaving my brokerage for a different one. Should I make a move?” It’s understandable that you may be thinking about moving to a different office. Granted, the past few years have been extremely challenging. But before you take […]
Q: “Denise, I’ve never held a client appreciation event, but I know I need to this spring. Help! What do I do?” A: The first thing to do is to ensure that you have secured a small base of key players (and helpers) that you absolutely want to be there. Make the date at least 60 […]
Posted in Ask Denise Tags: Agents, Business, Buyers, Client, client appreciation event, Client Communication, networking, Real Estate Agents, systems, The Lones Group No Comments »
For many agents, just getting away for a few hours to invest time in their business is hard. What’s even harder is getting away for two entire days. But recently a large group of agents did just that. They took two days away and joined us for the first of our 2011 Safaris. We asked […]
Let me tell you my newest story about customer service. Or in this case – the lack thereof. It began during the holidays, with my entire family at my house. My family members are hockey fanatics. They live and breathe hockey. On this particular day, there is a very important hockey match on television and […]
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