In last week’s Zebra Report I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I’m going to look at the first of those categories – pricing – to illustrate how powerful pricing tools can enhance your listing […]
“Investment Portfolio” is a great example of a “layered” look in a design. The strong color palette features the prominent use of blue – a color that embodies a sense of trust and security. If you’re looking to develop a powerful image, “Investment Portfolio” would be a great brand for you! It’s just one of […]
Q: With all the talk about high-quality online marketing, do I really still need to provide my sellers with a printed flyer? And if I do, is it better to do a one-page or a two-page flyer? A: While your online marketing will attract potential buyers, you absolutely still need printed flyers. There will always […]
Because she often works with historic homes, it was important to Sherrill that the brand we developed for her incorporated a sense of timelessness. Drawn to muted colors and natural elements, Sherrill also requested that her brand had a strong “wow” factor, coupled with a feeling of sophistication and quality. We’re happy to report that […]
There’s nothing harder than running into a past client and learning that they just bought or sold a home … without you. It wounds your pride, it shakes your confidence, and it hurts your pocketbook. What I’ve learned over many years is that when someone tells me their story, I’m rarely surprised after I hear […]
A seasoned agent with many years of success under his belt, LaVerne Pike wanted to reestablish his image as a service-oriented professional. His new tagline, “It’s your move”, clearly articulates that LaVerne is client-focused. Because he was drawn to images with a curved element – coupled with strong structure – the idea of a chessboard […]
The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credibility, and trust. Although Brian’s brand is more “institutional” or “corporate” than many […]
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has […]
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings […]
Like many of our clients, Vic Jones wanted to convey something personal about himself via his branding. Hot Rod Properties was the result! Vic is currently in the process of restoring a classic hot rod, and wanted to incorporate that passion into his real estate business. With this brand, we’ve created a fabulous tie-in between his passion […]
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