Q: Denise, I have been approached by my city’s tourism bureau to advertise in their publication. I can get a quarter page ad for $300. Is this a good deal? A: I love questions like this! I have not seen one-shot advertising like this to be very effective. However, when combined with an advertising campaign, […]
Posted in Ask Denise 
Tags: ads, advertising, article, ask denise, Branding & Design, print 
2 Comments » Q: Denise, I really want to stand out in my geographical farm area, so what kind of advertisement should I put on my car or should I? A: This is a great question; let me share my story with you. When I was actively selling real estate I was very aggressively farming an specific area. […]
My favorite time of the year is here – Open House Season! I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, “We are open for business!” With the market picking up in many areas, this spring’s open house season […]
Posted in Branding & Design, Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: advertising, Branding & Design, Buyers, information, Lead Generation, listing, NAR, Open house, open houses, Sellers No Comments » Q: I need to get smarter (way smarter) about how I am spending my resources. Over the years I have done quite a bit of advertising and print mailing, but the cost is killing me. I’ve been researching blogs, and this seems like a much less expensive option. Do you agree? A: Over time, a […]
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