When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful […]
Q: “Denise, I have a seller couple who will have their listing ready to go in the next two weeks. This is fantastic. However, they are insisting that I create one of those 3D walkthroughs that they have seen online. Not only is it not cheap to do this, because of the kind of market […]
Q: Denise, I just ordered my calendars for my clients and the printer says I can get 1,000 pens for a good price. Do you think this is something I should do? A: My first question to you is, “Do you have an annual advertising plan?” If so, are pens on that list of needs? […]
Q: Denise, what would you think about me getting one of those advertising spaces on grocery store shopping carts? A: My recommendation is to actually create an annual advertising plan rather than just creating and running an ad because you are approached to do one. Here is an example, an annual advertising plan for an […]
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