I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
A lot of agents have a hard time talking about their accomplishments. It can be awkward to balance stating your value as an agent while trying not to brag or toot your own horn. If you’ve ever struggled with Imposter Syndrome (feeling inadequate despite your experience and qualifications) when marketing yourself, you’re not alone and there are tools that can help. The easy solution is to let your facts do the talking for you with a Visual Bio and Stat Sheets. Read more »
The secret to a great brand that works hard for you is pretty simple: you love it! If you love your brand, you use it everywhere. In no time at all, that brand is now a visual reminder of who you are and the services and experiences you offer. Print and web marketing are the daily bread-and-butter of your branding applications. And when it’s time for something a little special for a thank-you gift or team marketing, there is a huge variety of amazing promotional products that can carry your branding. Read more »
In October, The Lones Group hosted our listing presentation class for real estate agents – Stop Losing Listings You Should Have Won. In that class, we offered 15 spots to those agents who wanted to revamp their listing presentation and be part of a case study. Well, those spots got taken very quickly. That case study is currently running and we are in the process of individually redoing each agent’s listing presentation materials, customizing each to what they each offer a seller when they list their home.
One of the first things we asked each of our case study participants to do is fill out an intake form which included checking off the services they did for each listing and checking those services they only did when the listing called for it. Read more »
I’m teaching at the Lynnwood Convention Center.
The first thing you have to remember is that when someone asks you to cut your commission, they are being motivated by something. Maybe the seller is concerned about closing fees. Maybe a friend of theirs bragged about what they paid. Maybe they are just trying to figure out the differences between you and another agent (because you may be competing against other agents to secure this listing client).
With that in mind, it’s not about having perfect answers right off the top of your head. It’s about opening up the topic for discussion. Both you and your prospective client should be comfortable talking about your commission. Read more »
Quick—you need to print a report for a meeting in an hour and it must look professional and impressive. What do you have in your printer: Plain copy paper? Generic brokerage letterhead? Or your personal branded letterhead?
Whether it’s a letter to the title company, a house flyer, or multi-page report for a prospective client, your branded letterhead can serve as the foundation for all of these. Simply make sure your margins are set to stay in the white-space of the page, and you can easily print beautiful marketing from your office or home printer. Read more »
Right now it is the fall real estate season. Maybe, just maybe, in your area you might have the sensation that the market has softened. Maybe just a little bit. And ho-boy, if you have been working hard all year long, this may feel like a long overdue and welcome moment.
But I’ve done my research. Have you? Because there is something you should know.
Our market is still in dire need of new inventory and there’s no relief coming in 2022. So, how will you prepare for the coming year? Every year, about this time, I’m already thinking ahead. I know that while it’s only the second week of November that just around the corner is Thanksgiving and then BOOM the end of the year will be upon us. Read more »
It’s been a busy year for real estate markets everywhere, and maybe you’re taking some time in this “slower” fall/winter season to catch your breath—but don’t rest on your laurels. Prime your lead generating pipeline with a fantastic end-of-the-year Annual Report Newsletter!
This is the best project to work on right now and send out at the end of December or beginning of January. Read more »
What is your lead pipeline like in real estate? Especially in this market, as we continue to see challenges with inventory and competitive buyers, we have to figure out a way to attract leads. You need a lead magnet!
One of the best lead magnet systems I know if is Geographical Farming. When I was a full-time agent, geographical farming was one of my most successful ways of generating leads. But there have been new challenges over the last few years, and a lot of agents have completely stopped farming.
Can your clients identify you by your signage? Signs are a staple when it comes to marketing a home for sale. We’re all familiar with the classic yard-arm, but there are a lot of exciting options to maximize your curbside marketing and guide interested buyers. Printing and sign-making technology has advanced so that your signs can have unique shapes, bright and durable colors, and leave the front lawn flawless once removed. Some even have solar-powered lighting to boost your evening exposure. Read more »
Registration is now available for all upcoming November episodes of Denise Live and Market Survival Guide episodes. Don’t miss out being a part of our live audience and your chance to participate with your questions and comments! Here’s what we have planned for our Tuesday topics this November: November 2 – Adjusting Your Business to be More Seller-centric, November 9 – The Moment of the Market, Identifying Buyer Opportunities, November 16 – Top 7 Real Estate Client Gift Ideas, November 23 – 3 Ways to Improve Your Communication, and November 30 – Professional Printing, Your Questions Answered with guest Shauna Naf.
Register for Market Survival Guide and these Episodes from our Event Calendar.
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