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How to Create a Campaign Plan

I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]

Branding Spotlight: Tim Tiller

Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]

Is Your Tech Effective? 7 Questions to Ask Yourself

All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:

My Biggest Technology Mistakes

This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]

Following-Up After the Open House

Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]

Branding Spotlight: Lisa & Justin Fuqua

Posted by Denise Lones on January 20th, 2022

One of the many tried-and-true paths to success is teaming up with a great partner. Lisa and Justin aren’t just life partners, they’re a successful real estate team who work well together by balancing their strengths.  Their branding highlights their partnership in several different ways. Their logo features a split-roof house, representing two 2 people with a shared foundation.  Their joint picture is another way they present a united front to their clients. The brush script unifies their names and adds a personal touch on special occasions. Read more »

January Client Mailer Content is Here

Posted by Denise Lones on January 19th, 2022
monthly mailer content from club zebra

Kick off your 2022 with three fresh and ready-to-send articles from Club Zebra that you can send to your clients and prospects as though you had written them yourself. This January for your buyers we have an article focusing on how certain loans will be changing in the coming year. For your potential sellers, tips from professional builders on how to make buyers swoon over a listing. Last, any audience will appreciate a market analysis of how median sales prices have been climbing to new heights. Also, don’t miss our recently new addition to Club Zebra – get your engaging infographic that illustrates changing prices over the last few years and post it to social media or your blog as you like! For articles and infographic, visit the Client Content area of Club Zebra.

Not a member yet? Why not? Join today for instant access and get connected to weekly live coaching meetings, awesome monthly mailer content, and access to the biggest trove of real estate business advice and resources on the Internet!

5 Tips for Real Estate Business Planning Success

Posted by Denise Lones on January 13th, 2022

Business planning is top of mind for most business leaders this time of year. Lofty goals, dedication and drive are commonplace, but what is going to get you to a new level of success is not looking forward, it is looking backward and analyzing what has room for improvement.

In all my years of both selling real estate and now as a coach and trainer, there are common challenges that always doom a business plan and sabotages goals. Agents aren’t consistent, they aren’t leveraging their time, they don’t track their money, they don’t connect, and don’t take enough time off. Read more »

Branding Spotlight: Eileen Hebert

Posted by Denise Lones on January 13th, 2022

For the luxurious waterfront market on Anacortes, Eileen wanted a nautically inspired brand that would be easy to work with. It was important to her that her design would be modern and minimal enough to blend with her broker’s branding. Through our branding process, our design team determined that a red, white, and navy color palette with two graphic elements would give a nod to the coastal lifestyle without going over-the-top. Read more »

Keeping It Simple in 2022

Posted by Denise Lones on January 6th, 2022

Every year when the first of January rolls around, everyone comes up with this long list of things and goals they want to get done. But this year, I want you to start with one thing.

Just one thing.

Don’t get distracted by the fog of resolutions and checklists of goals. Pick out one goal or task to achieve this year. It could be a thing that is a source of pain. It could be a source of great joy. It could remove stress for you. Just really think about one thing that, if you were to complete this year, would positively impact everything else. Start there.

If you’re successful, fantastic! Now you can pick a new one thing and continue on.

Read more »

Branding Spotlight: Experience Books

Posted by Denise Lones on January 6th, 2022

Whether it’s the charm of the house, a conquered challenge, a special client, or an exciting chain of events, no two transactions are ever identical. (It’s one of the fun things about our industry!) How do you tell potential clients of your experience and versatility? With an Experience Book.  Read more »

2022 Real Estate Predictions – Be Brave and Put Your Opinion Out There!

Posted by Denise Lones on December 16th, 2021

The last two years have had an unprecedented effect on the economy, on the way we interact socially, on the way we shop, on education, and of course, on the real estate market. More than ever, your clients need to hear your voice when it comes to the real estate market and what they can expect in the coming year.

Many real estate agents are not comfortable looking into the future and making predictions. However, making a prediction is nothing more than making your best guess based on the information you have at the moment. You make predictions all the time; you just may not refer to them as predictions. Read more »

Branding Spotlight: Buyer Tour Packet

Posted by Denise Lones on December 16th, 2021

Efficiency is the name of the game when showing your buyers possible homes. When the market is moving quickly, so must your buyers. You need to help them take in all the features of the house to make an informed decision in time to write an offer. In a nut-shell, you need to systemize your Buyer Tour.

In this packet are 3 important tools designed to help your clients think logically about their next property purchase. You can prepare this by filling in the itinerary with the houses you intend to view. Read more »

December Client Mailer Content Has Arrived

Posted by Denise Lones on December 16th, 2021
monthly mailer content from club zebra

Our December issue of content that you can mail to your clients, attribution free, is here. This December we have content for your potential sellers with tips for winter curb appeal. For the buyer side of your prospects they will be interested in learning about how inflation affects mortgage rates. Finally, always very popular, don’t miss Denise’s 2022 housing market predictions in client mailer format. Also – don’t miss this month’s new infographic, geared to start discussions with potential home sellers! Get your December client content here.

Not a member yet? Why not? Join today for instant access and get connected to weekly live coaching meetings, awesome monthly mailer content, and access to the biggest trove of real estate business advice and resources on the Internet!

The Real Estate Numbers You Should Track

Posted by Denise Lones on December 9th, 2021

My favorite thing about numbers is that they do not lie. If I look at an agent’s business, their numbers will give a very clear indication of what’s really going on. Not only do these numbers define past success, they also predict your future. If you don’t know your numbers, you are running blind. When you track your numbers, you have the best possible road-map to success.

What numbers am I talking about? There are lots of metrics, but the most important ones to consistently track are these: Read more »

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