I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
Hi everyone and welcome to this week’s Zebra Report – I am so excited to share with you again on the topic of doing Open Houses. I know – a lot of you are out there in super-fast housing markets and you are wondering, “Wait a second, why in the world would I even bother […]
Posted in Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: attracting business, branding, business marketing, first impressions, home marketing, open house props, open house tools, open houses, point of difference, prospecting, special feature cards, successful open houses, welcome sign 
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Some real estate agents are convinced that open houses are a complete waste of time. They make weekends unschedulable, everyone who shows up is represented already anyway, and open houses don’t really sell the house. And let’s not forget to address the real elephant in the room – that open houses attract buyer leads. In […]
Imagine you are looking to buy a home and have stumbled across an open house sign in an area that you are interested in. If you have the time, you most probably will stop by to check it out. In fact, that is exactly what most buyers do: They “check out” open houses so they […]
It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them […]
In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show […]
Posted in Zebra Reports Tags: expertise, luxury listing, marketing materials, niche, niche market, presentation, visual aids No Comments »
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