If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]
Archive for the ‘Real Estate Coaching, Mentoring, and Training’ Category
Motivating Sellers – Opportunity Sellers vs Life-Change Sellers
Facts vs the Gist
Are you a facts agent? Or are you a gist agent? It likely depends on the situation, your personality, your frame of mind, and what the situation really calls for. How you like to receive information may also be different than how you prefer to provide information. The gist isn’t a bad thing – you […]
Run Your Business Like a Quarterback
With the upcoming Super Bowl, I’ve had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses. When we watch the game, there are a lot of players on the field, all with important jobs to […]
The Importance of Having a Strong Real Estate Voice
One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche […]
Protect Your Peace
Protect your peace. It is probably one of the most important things you can do, not just this season but throughout the year. You need to protect your peace with your clients, vendors, other agents, and all the other professionals we deal with. When I say “protect your peace,” here’s what I’m talking about: If […]
Automate Your Business for the Holidays
Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” While it’s a good idea to plan next year, it […]
Agreements Prevent Disagreements
A big part of a real estate professional’s job is to help the buyers and sellers navigate agreements, contracts, and miscellaneous contractual addendums. I have experienced more real estate professionals’ personal contract-conflicts in the past six months than I have seen in the past 5 years. Is it because of Covid? Is it that agents […]
How to Get Back in Control in an Out-of-Control World
There is not a day that goes by that I don’t get reminded just how much things have changed this year and how dramatically those changes have affected the lives of so many people. When I accepted that this would be a year of monumental changes, I also had to accept that I had very […]